Script Tag

Tag parameters

Code	Meaning	Block Level	TTD	GAM	Xandr	StackAdapt	AdLib
x_site	Site ID		%%TTD_SITE%%	%%SITE%%	${SITE_ID}	{SA_REF_DOMAIN}	[DOMAIN]
x_pub	Publisher ID		%%TTD_PUBLISHERID%%		${PUBLISHER_ID}		[PUBLISHER_ID]
x_pubc	Publisher Code		%%TTD_PUBLISHER_NAME%%		${PUBLISHER_CODE}
x_ref	Referer URL		%%TTD_SITE_WITH_PATH%%		${REFERER_URL_ENC}	{SA_REF_PAGE}	[PAGE]
x_adv	Advertiser ID		%%TTD_ADVERTISERID%%
x_order	Order ID				${IO_ID}
x_cpg	Campaign ID		%%TTD_CAMPAIGNID%%		${CPG_ID}	{SA_CAMPAIGN_ID}	[CAMPAIGN_ID]
x_line	Lineitem ID		%%TTD_ADGROUPID%%		${CP_ID}	{SA_LINE_ITEM_ID}
x_plc	Placement ID			%%ADUNIT%%	${TAG_ID}	{SA_PLACEMENT_ID}
x_cre	Creative ID		%%TTD_CREATIVEID%%		${CREATIVE_ID}	{SA_CREATIVE_ID}	[CREATIVE_ID]
x_curl	Click URL		%%TTD_CLK_ESC%%	%%CLICK_URL_UNESC%%	${CLICK_URL}	{SA_CLICK_URL_ENC}	[CLICK_URL_ESC]
x_vurl	View Track			%%VIEW_URL_UNESC%%
x_w	Creative Width			%%WIDTH%%	${WIDTH}	{SA_WIDTH}	[WIDTH]
x_h	Creative Height			%%HEIGHT%%	${HEIGHT}	{SA_HEIGHT}	[HEIGHT]
x_size	Creative Size		%%TTD_ADFORMAT%%
x_supply	Supply Type				${SUPPLY_TYPE}
x_seller	Seller ID		%%TTD_SELLERID%%		${SELLER_MEMBER_ID}
x_bp	Bid Price				${BID_PRICE}
x_pp	Price Paid				${PRICE_PAID}
x_rp	Reserved Price				${RESERVE_PRICE}
x_deal	Deal ID		%%TTD_DEALID%%		${DEAL_ID}
x_ucountry	User Country		%%TTD_COUNTRY%%		${USER_COUNTRY}	{SA_GEO_COUNTRY}	[COUNTRY_CODE]
x_ucity	User City		%%TTD_CITY%%		${USER_CITY}	{SA_GEO_CITY}	[CITY_CODE]
x_upostal	User Postal Code				${POSTAL_CODE}	{SA_GEO_POSTAL}	[ZIP_CODE]
x_ustate	User State				${USER_STATE}	{SA_GEO_STATE}	[REGION]
x_ulocale	User Language		%%TTD_LANGUAGE%%		${USER_LOCALE}		[LANGUAGE]
x_ulat	User Latitude		%%TTD_LAT%%			{SA_LOCATION_LAT}	[LAT]
x_ulng	User Longitude		%%TTD_LONG%%			{SA_LOCATION_LONG}	[LONG]
x_dco	DCO		%%TTD_DCO_MAPPINGRULE_MACRO%%