Script Tag
Tag parameters
x_site
Site ID
%%TTD_SITE%%
{SA_REF_DOMAIN}
${HAWK_SITE_OR_APP_DOMAIN}
[DOMAIN]
%%SITE%%
${SITE_ID}
x_pub
Publisher ID
%%TTD_PUBLISHERID%%
${PUBLISHER_ID}
${HAWK_PUBLISHER_ID}
[PUBLISHER_ID]
${PUBLISHER_ID}
x_pubc
Publisher Code
%%TTD_PUBLISHER_NAME%%
${HAWK_PUBLISHER_NAME}
${PUBLISHER_CODE}
x_ref
Referer URL
%%TTD_SITE_WITH_PATH%%
${SOURCE_URL}
{SA_REF_PAGE}
[PAGE]
${REFERER_URL_ENC}
x_adv
Advertiser ID
%%TTD_ADVERTISERID%%
${HAWK_ORGANIZATION_ID}
x_cpg
Campaign ID
%%TTD_CAMPAIGNID%%
${CAMPAIGN_ID}
{SA_CAMPAIGN_ID}
${HAWK_MEDIAPLAN_ID}
[CAMPAIGN_ID]
${CPG_ID}
x_order
Insertion Order ID
${INSERTION_ORDER_ID}
${HAWK_CAMPAIGN_ID}
${IO_ID}
x_line
Lineitem ID
%%TTD_ADGROUPID%%
{SA_LINE_ITEM_ID}
${CP_ID}
x_plc
Placement ID
{SA_PLACEMENT_ID}
${HAWK_TAG_ID}
%%ADUNIT%%
${TAG_ID}
x_cre
Creative ID
%%TTD_CREATIVEID%%
${CREATIVE_ID}
{SA_CREATIVE_ID}
${HAWK_CREATIVE_ID}
[CREATIVE_ID]
${CREATIVE_ID}
x_curl
Click URL
%%TTD_CLK%%
${CLICK_URL}
{SA_CLICK_URL_ENC}
${HAWK_CLICK} ${HAWK_ENCODED_CLICK}
[CLICK_URL_ESC]
%%CLICK_URL_UNESC%%
${CLICK_URL}
x_vurl
View Track
%%VIEW_URL_UNESC%%
x_w
Creative Width
{SA_WIDTH}
${HAWK_AD_WIDTH}
[WIDTH]
%%WIDTH%%
${WIDTH}
x_h
Creative Height
{SA_HEIGHT}
${HAWK_AD_HEIGHT}
[HEIGHT]
%%HEIGHT%%
${HEIGHT}
x_size
Creative Size
%%TTD_ADFORMAT%%
${HAWK_CREATIVE_SIZE}
x_supply
Supply Type
${SUPPLY_TYPE}
x_seller
Seller ID
%%TTD_SELLERID%%
${EXCHANGE_ID}
${HAWK_SSP_NAME}
${SELLER_MEMBER_ID}
x_bp
Bid Price
${HAWK_BID_PRICE}
${BID_PRICE}
x_pp
Price Paid
${HAWK_PRICE}
${PRICE_PAID}
x_rp
Reserved Price
${RESERVE_PRICE}
x_bid
Bid Request ID
%%TTD_IMPRESSIONID%%
${AUCTION_ID}
${HAWK_AUCTION_ID}
x_bidm
Bid Multiplier
%%TTD_IMPRESSION_MULTIPLIER%%
x_bidcat
Bid Category
%%TTD_CATEGORY%%
x_deal
Deal ID
%%TTD_DEALID%%
${INVENTORY_SOURCE_EXTERNAL_ID}
${HAWK_DEAL_ID}
${DEAL_ID}
x_ucountry
User Country
%%TTD_COUNTRY%%
{SA_GEO_COUNTRY}
${HAWK_COUNTRY}
[COUNTRY_CODE]
${USER_COUNTRY}
x_ucity
User City
%%TTD_CITY%%
{SA_GEO_CITY}
${HAWK_CITY}
[CITY_CODE]
${USER_CITY}
x_upostal
User Postal Code
%%TTD_ZIPCODE%%
{SA_GEO_POSTAL}
${HAWK_ZIP_CODE}
[ZIP_CODE]
${POSTAL_CODE}
x_ustate
User State
%%TTD_REGION%%
{SA_GEO_STATE}
${HAWK_METRO_CODE}
[REGION]
${USER_STATE}
x_ulocale
User Language
%%TTD_LANGUAGE%%
${HAWK_DEVICE_LANGUAGE}
[LANGUAGE]
${USER_LOCALE}
x_ulat
User Latitude
%%TTD_LAT%%
{SA_LOCATION_LAT}
${HAWK_LATITUDE}
[LAT]
x_ulng
User Longitude
%%TTD_LONG%%
{SA_LOCATION_LONG}
${HAWK_LONGITUDE}
[LONG]
x_dco
DCO
%%TTD_DCO_MAPPINGRULE_MACRO%%
x_devt
Device Type
%%TTD_DEVICETYPE%%
${HAWK_DEVICE_TYPE}
x_devm
Device Make
%%TTD_DEVICEMAKE%%
${HAWK_DEVICE_MAKE}
x_devmo
Device Model
%%TTD_DEVICEMODEL%%
${HAWK_DEVICE_MODEL}
x_genre
Content Genre
%%TTD_GENRE%%
Last updated