Script Tag

Tag parameters

Code
Meaning
Block Level
TTD
GAM
Xandr
StackAdapt
AdLib

x_site

Site ID

%%TTD_SITE%%

%%SITE%%

${SITE_ID}

{SA_REF_DOMAIN}

[DOMAIN]

x_pub

Publisher ID

%%TTD_PUBLISHERID%%

${PUBLISHER_ID}

[PUBLISHER_ID]

x_pubc

Publisher Code

%%TTD_PUBLISHER_NAME%%

${PUBLISHER_CODE}

x_ref

Referer URL

%%TTD_SITE_WITH_PATH%%

${REFERER_URL_ENC}

{SA_REF_PAGE}

[PAGE]

x_adv

Advertiser ID

%%TTD_ADVERTISERID%%

x_order

Order ID

${IO_ID}

x_cpg

Campaign ID

%%TTD_CAMPAIGNID%%

${CPG_ID}

{SA_CAMPAIGN_ID}

[CAMPAIGN_ID]

x_line

Lineitem ID

%%TTD_ADGROUPID%%

${CP_ID}

{SA_LINE_ITEM_ID}

x_plc

Placement ID

%%ADUNIT%%

${TAG_ID}

{SA_PLACEMENT_ID}

x_cre

Creative ID

%%TTD_CREATIVEID%%

${CREATIVE_ID}

{SA_CREATIVE_ID}

[CREATIVE_ID]

x_curl

Click URL

%%TTD_CLK_ESC%%

%%CLICK_URL_UNESC%%

${CLICK_URL}

{SA_CLICK_URL_ENC}

[CLICK_URL_ESC]

x_vurl

View Track

%%VIEW_URL_UNESC%%

x_w

Creative Width

%%WIDTH%%

${WIDTH}

{SA_WIDTH}

[WIDTH]

x_h

Creative Height

%%HEIGHT%%

${HEIGHT}

{SA_HEIGHT}

[HEIGHT]

x_size

Creative Size

%%TTD_ADFORMAT%%

x_supply

Supply Type

${SUPPLY_TYPE}

x_seller

Seller ID

%%TTD_SELLERID%%

${SELLER_MEMBER_ID}

x_bp

Bid Price

${BID_PRICE}

x_pp

Price Paid

${PRICE_PAID}

x_rp

Reserved Price

${RESERVE_PRICE}

x_deal

Deal ID

%%TTD_DEALID%%

${DEAL_ID}

x_ucountry

User Country

%%TTD_COUNTRY%%

${USER_COUNTRY}

{SA_GEO_COUNTRY}

[COUNTRY_CODE]

x_ucity

User City

%%TTD_CITY%%

${USER_CITY}

{SA_GEO_CITY}

[CITY_CODE]

x_upostal

User Postal Code

${POSTAL_CODE}

{SA_GEO_POSTAL}

[ZIP_CODE]

x_ustate

User State

${USER_STATE}

{SA_GEO_STATE}

[REGION]

x_ulocale

User Language

%%TTD_LANGUAGE%%

${USER_LOCALE}

[LANGUAGE]

x_ulat

User Latitude

%%TTD_LAT%%

{SA_LOCATION_LAT}

[LAT]

x_ulng

User Longitude

%%TTD_LONG%%

{SA_LOCATION_LONG}

[LONG]

x_dco

DCO

%%TTD_DCO_MAPPINGRULE_MACRO%%

Last updated