Looker Studio : what is this connector
Last updated
Last updated
Visualize your advertising performance in real time
With the SmartXSP connector for Looker Studio, you can effortlessly bring all your campaign data into a unified dashboard and build powerful, custom reports that tell the full story of your advertising performance.
SmartXSP is a powerful platform for managing programmatic campaigns, measuring viewability, attention, and performance metrics across all your advertising inventory. Now, with our native Looker Studio connector, you can:
Monitor Impressions, Clicks, and Engagement metrics
Visualize Time of Attention, Viewability, and other key attention-based KPIs
Break down performance by Campaign, Creative, Placement, or Domain
Track daily, weekly, or custom date ranges
Share real-time dashboards with clients or your team
All your SmartXSP data is available directly inside Looker Studio, so you can build clear, interactive reports—without exporting spreadsheets or relying on screenshots.
Here's what you can access using the SmartXSP connector:
Metrics:
Impressions
Clicks
Calls
Attention Time (in seconds)
Viewability Rate
CTR (Click-through rate)
Dimensions:
Campaign ID
Campaign Name
Site Domain
Ad Format
Placement ID
Date
We’re adding more metrics and filters regularly—based on your feedback.
Go to Looker Studio and select “Add Data”
Search for “SmartXSP” in the connector list
Authenticate using your SmartXSP API token
Start building beautiful dashboards with real-time campaign insights
Select your account and data ranges, if you don't have an account, contact us to create a new one by mail at or by this .
The SmartXSP connector is authenticated via a secure API token tied to your enterprise account. Data access is scoped per user and per account, ensuring full control and compliance with privacy standards (including GDPR). Read our and read our .
Check out our Help Center, or contact our team to request a demo or custom setup support : need .
