Looker Studio : what is this connector

Connect SmartXSP to Looker Studio

Visualize your advertising performance in real time

With the SmartXSP connector for Looker Studio, you can effortlessly bring all your campaign data into a unified dashboard and build powerful, custom reports that tell the full story of your advertising performance.

Why connect SmartXSP to Looker Studio?

SmartXSP is a powerful platform for managing programmatic campaigns, measuring viewability, attention, and performance metrics across all your advertising inventory. Now, with our native Looker Studio connector, you can:

  • Monitor Impressions, Clicks, and Engagement metrics

  • Visualize Time of Attention, Viewability, and other key attention-based KPIs

  • Break down performance by Campaign, Creative, Placement, or Domain

  • Track daily, weekly, or custom date ranges

  • Share real-time dashboards with clients or your team

All your SmartXSP data is available directly inside Looker Studio, so you can build clear, interactive reports—without exporting spreadsheets or relying on screenshots.

Metrics and Dimensions

Here's what you can access using the SmartXSP connector:

Metrics:

  • Impressions

  • Clicks

  • Calls

  • Attention Time (in seconds)

  • Viewability Rate

  • CTR (Click-through rate)

Dimensions:

  • Campaign ID

  • Campaign Name

  • Site Domain

  • Ad Format

  • Placement ID

  • Date

We’re adding more metrics and filters regularly—based on your feedback.

How to get started

  1. Go to Looker Studio and select “Add Data”

  2. Search for “SmartXSP” in the connector list

  3. Authenticate using your SmartXSP API token

  4. Select your account and data ranges, if you don't have an account, contact us to create a new one by mail at [email protected] or by this form.

  5. Start building beautiful dashboards with real-time campaign insights

Secure and scalable

The SmartXSP connector is authenticated via a secure API token tied to your enterprise account. Data access is scoped per user and per account, ensuring full control and compliance with privacy standards (including GDPR). Read our Privacy and read our Terms.

Questions?

Check out our Help Center, or contact our team to request a demo or custom setup support : need Support.

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