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      • [ENG] Publishers : Testing Guide
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  • Creatives Technical Specifications
  • Product section
  • Buy section
  • Client / Account

How to create your first campaign

Campaign management and monitoring are the main functions of SmartXSP.

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Last updated 8 months ago

Creatives Technical Specifications

Product section

The first step in creating a campaign involves selecting a product or an advertising format that you want to broadcast. A campaign in SmartXSP can only pertain to a single type of advertisement. You will not be able to change this parameter once the campaign is created. However, the type of visual contained in your campaign can be modified; at this stage, you do not need to know whether you want a video, an image, or a photo gallery.

Buy section

The buy tab will allow you to define the main characteristics of your campaign: its name, its start date and end date, as well as broadcast parameters such as the broadcast volume, the budget, and the purchase cost on programmatic marketplaces.

Client / Account

The client selection field will allow you to associate your new campaign with one of your clients or with your own account in the case of a self-promotion campaign. The client selection will enable you to retrieve the commercial terms of the latter but also to grant them read-only access to the statistics of their campaign. Providing access to the campaign is an optional feature, which you can enable on a client-by-client basis.

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SmartXSP Imagine - Technical Specification.pdf
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