How to create your first campaign
Campaign management and monitoring are the main functions of SmartXSP.
Last updated
Campaign management and monitoring are the main functions of SmartXSP.
Last updated
The first step in creating a campaign involves selecting a product or an advertising format that you want to broadcast. A campaign in SmartXSP can only pertain to a single type of advertisement. You will not be able to change this parameter once the campaign is created. However, the type of visual contained in your campaign can be modified; at this stage, you do not need to know whether you want a video, an image, or a photo gallery.
The buy tab will allow you to define the main characteristics of your campaign: its name, its start date and end date, as well as broadcast parameters such as the broadcast volume, the budget, and the purchase cost on programmatic marketplaces.
The client selection field will allow you to associate your new campaign with one of your clients or with your own account in the case of a self-promotion campaign. The client selection will enable you to retrieve the commercial terms of the latter but also to grant them read-only access to the statistics of their campaign. Providing access to the campaign is an optional feature, which you can enable on a client-by-client basis.